TRADITIONAL MUSIC FOR NATIONAL ECONOMY AND SUSTAINABLE DEVELOPMENT IN CROSS RIVER STATE

Abstract

Traditional music plays a pivotal role in the cultural identity and economic development of Cross River State, Nigeria. However, its potential as a driver of sustainable development remains largely untapped due to inadequate cultural policies, limited funding, and declining youth interest. This study explores the role of traditional music in fostering national economic growth and achieving sustainable development goals in Cross River State. Grounded in theories of cultural policy studies and sustainable development, the research investigates how traditional music can contribute to economic empowerment, cultural preservation, and environmental sustainability. The study adopts oral interview, ethnographic observations of traditional music practices, and comparative analysis of traditional music in South Korea and Cross River State, Nigeria. Findings reveal that traditional music significantly enhances tourism, generates employment, and promotes cultural exchange. However, the lack of structured policies and investment hampers its full potential. The study concludes that traditional music is a valuable yet underutilized resource for sustainable development in Cross River State. Recommendations include implementing supportive cultural policies, establishing music-based vocational training, and integrating traditional music into tourism strategies. These measures can ensure the preservation of cultural heritage while fostering economic growth and sustainability in the region.